The other day, I bought (and mostly read) a book on how to create “viral videos” – videos posted on the web that anyone can access.
According to the author, people truly engage with the videos they are watching. As a psychologist, I know that videos activate different parts of the brain than writing does. Interested to see how the process works, I created a few videos that I posted on YouTube.
You can see them at http://www.youtube.com/user/DavidWeiman
I was surprised at how different it is to communicate when speaking to an audience, as opposed to writing to an audience. It is totally different medium than I’m accustomed to, but I’m getting more comfortably with it.
Because I believe so strongly that artisan jewelry buyers are seeking a connection with the artist, online videos seem to offer a warm and inviting personal connection with the people you are trying to reach with your message and your jewelry.
Try it, yourself, and then let me know where to see you …
To selling more!