If you haven’t been to a jewelry show lately as an attendee (not an exhibitor), you should go to one right now!
First, there is a kind of energy at jewelry shows that you don’t see at other kinds of trade shows. Jewelry makers are amazing people – enthusiastic, creative, giving, and energetic. That energy comes through as you see people hugging old friends and striking up conversations with new ones.
Second, shows are a feast for the eyes. And that “meal” feeds your creative ideas. You can’t help but think of new ideas and designs as you walk by booth after booth laden with gems, beads and jewelry.
Third, watching the behavior of buyers and sellers at shows will teach you what works, and what doesn’t. Observing what others are doing will teach you more about how to sell successfully than any book or article can. Being there and seeing real people paying cash money for something they love is where the action is. And you see that at shows better than anywhere else.
If you haven’t been to a gem, bead or jewelry show lately – as an attendee – I recommend it highly. To find shows in your neck of the woods, visit http://www.lapidaryjournal.com and click on the show calendar link.
If you have a great show experience you want to share, leave a comment!