We write thank you notes to every customer. Just like the one you see above.

Here is what the “front” of the card looks like:

Thank you front

I bought the image on istockphoto.com because it had a cool look to it, and the idea of a Post-It® image was interesting to me … as if I wrote the note and then placed on the box.

I had the cards printed on a light weight glossy stock. When we re-order them, I will probably use a matte stock, because almost any ink other than a Sharpie permanent marker smears on the paper.

The reverse of the card is the image you see as the “featured” image for the post. It has several tips for marketing and selling more jewelry and space for me or Tammy to hand write a personal note to the customer.

We ship our products in white boxes, and on the back of the box we put the packing slip and the thank you note in the clear plastic window of a PACKING LIST ENCLOSED pouch so that it’s the first thing the customer sees on the back of the package. It looks like this on the back of the box when we are ready to send it out:

Thank you sleeve

There are several reasons why hand writing thank you notes is so important.

  1. Hand writing notes is so rare today that it makes a tremendous impact. A recent headline noted how long it was since some people had picked up a pen to write something. Handwritten thank you notes break through the electronic clutter and the customer will know it was personally written for them.
  2. If you have a pre-printed message or “stock” card that you throw in with an order, you can start to lose sight of how important each customer is. Turn the experience around for a moment — they had to find you, decide to buy from you and then give you their money for something of yours. That’s a value-for-value exchange that you should appreciate if you want to succeed in any business.
  3. Writing something by hand requires something different from us. It makes us slow down. Pause. Stop and think. About what? About how grateful we are that someone exchanged money for something we created. We are now connected and we value that connection so much.
  4. It conveys my direct gratitude to the customer. I get an image in my mind of each person reading what I wrote. And I write a different message on each so I don’t start just doing it by rote — it varies based on where the customer lives or something else I might notice about their order or even something happening to me that day.

If you don’t do this now, start the habit today — get some nice thank-you cards or print your own like we do and see if it doesn’t make a difference. To your customer. And to you.

Question: What things do you do to make your customers feel appreciated? Leave a comment below.