Handcrafted jewelry makers are some of the most amazing, caring, creative and giving people I’ve ever met.
And many of you are shy, too.
That’s interesting to me as a psychologist, because the beautiful handcrafted jewelry you create is meant to be seen, but that doesn’t mean you want to be seen, too!
Many jewelry makers who don’t like to interact with the public through selling at a booth or at home parties and other live events look for alternatives to selling face to face.
The web is one option, and that works well for many jewelry artists, whether they’re shy or not.
The other option is to sell through galleries, stores, salons and other venues.
For jewelry makers who are supplementing direct-to-consumer sales by selling though galleries and boutiques, that’s a great way of creating another revenue stream.
But if you’re doing that because you’re shy, consider the math:
Handcrafted jewelry is made one at a time, so there are no “economies of scale” available if you were to manufacture it.
That means that you want to get the most profit by selling it directly to the buyer.
You keep all the profit!
If you sell mainly through galleries and stores, they keep a part of that profit, too, and that means you make significantly less per piece.
All jewelry sellers need to decide for themselves how much profit they are willing to accept.
So keep in mind that the more people in between you and the buyer, the less you make.
If you’re open to the possibility that you might enjoy selling, consider taking a sales course or listening to some of the great sales material available through sales gurus like Brain Tracy and others.
The opportunity to “meet the jewelry maker” is a key sales point in artisan jewelry. Don’t deprive your buyers of the the experience of meeting the real you.