As a jewelry designer, you have a story to tell. And what better way to convey your message than with a story card. One way of telling stories in jewelry marketing is to using story cards.
Now you may ask, David, what is a story card?
Well, it as a small card that tells the story of you and your jewelry which you can either attach to every piece you show and sell, or which can be featured alongside your jewelry when it is sold face‐to‐face. The purpose of the story card is to explain your inspiration, your history, and anything else about you that you would like the prospective customer to know:
1. Include a photo of YOU! Including your own photo will help “warm up” the card and give the prospective buyer a chance to see the real you. A headshot is best, because you will show it in a small space.
2. Explain your inspirations. Telling others what inspires you fires up their imaginations. Is it natural forms? The sea? The forest? Birds? Music? Cheeseburgers? Be as specific as possible. Whatever gets your own imagination going, say it in your story card.
3. List your contact information. Make sure that your telephone number, web address, and street address (if you use one) are included on the card. It’s a detail that some forget.
4. Be general about the type of jewelry you make. To get the most mileage out of your story cards, you want to be specific about what inspires you, but general about the type of jewelry you make. That way, you can attach the story card to every piece.
5. Use both sides of the card. Make the most of your story card by using both sides, or creating a small folded card. The reason for not leaving one side blank, is in case the card flips over in a display: it will then communicate nothing!
Question: Have you tried using story cards yet? Leave a comment below …