I received a frantic voicemail.

The caller wanted help with her jewelry business. Would I please call her back? Two minutes later, another message (same person) adding information and repeating that the she looked forward to my return call.

I returned her call the same day. When she answered the phone, I said, “This is David Weiman … I’m returning your call from this morning.”

“Who are you?” she asked. I repeated my name and that I was retuning her call to me. “I call a lot of people,” she said impatiently, “can you tell me what you do? That might help me remember why I called you.”

Ouch.

Imagine if I had been a prospective customer. Despite calling me twice, she didn’t remember my name a few hours later.

It didn’t feel good.

Little things – like remembering names, saying “please” and “thank you” – make a big difference.

Decide what little things make a differe, and keep them in heart and mind.

And go make something great!