The number of electronic ways of connecting with other people seems to be exploding. That doesn’t mean those are the best ways of reaching people, though.
High tech methods such as tweeting, updating your Facebook status and sending electronic greeting cards don’t make the same impact as direct, face-to-face interactions, phone calls and handwritten notes.
Zig when others zag.
When you want to make a strong, positive impression, do so in ways that personally connect you to the other person. Pick up the phone instead of sending an email. Write a real message on your invoices in your own handwriting instead of having something pre-printed.
It shows you care. And think about this: In a world where so much is now computer-generated, personal messages mean quite a bit more.
Be real. Your customers and prospects will appreciate it.
Now go make something great!