As  Harry  Beckwith  astutely  observes  in  his  wonderful  book  What  Clients  Love,  some  of  the  most  successful  innovations  of  our  time  –  the  personal  computer,  Automatic  Teller  Machines  (ATMs)  and  other  things  we  now  use  daily  –  emerged  not  in  response  to  customer  demand  or  focus  group  results,  but  because  someone  got  the  inspired  idea  to  create  them.   

Think  about  that  if  you’re  tempted,  as  many  artisan  jewelry  makers  are,  to  try  to  design  and  make  jewelry  to  follow  prevailing  mass‐market  jewelry  or  fashion  trends.   

People buy artisan jewelry because it is unique.  A piece that they’ve never seen before.  If you’ve ever  seen  someone  say  “WOW!”  when  seeing  a  unique  design,  you  understand  what  I’m  talking  about.   

Strive to create  from  within,  not  from  without.  The  result  will  benefit  the  entire  field  of  artisan  jewelry,  as  consumers  begin  to  learn  that  if  they  want  something  inspired,  unusual  and  one‐of‐a‐kind,  there’s  only  one  place  to  go  for  it:  An  artisan  jeweler.   

What inspires you to create new and original pieces?

To selling more!