Writing a great description of your jewelry is an essential skill. Practice makes perfect, so take the time to edit your writing and make sure it conveys as much about the piece you’re writing about as possible. Here are some tips for writing great descriptions:
1. Describe your inspiration for the piece. Jewelry buyers love knowing what the artist was thinking about when they created an original design, so tell them!
2. Include specifics. “The colored beads in this design were inspired by a cherry blossom tree that grew outside the living room window of my childhood home” is better than “Cherry blossom trees inspired this
design.” The more details, the better.
3. Be precise. When you are describing the length, width, diameter and other specifics about a piece, be precise. Measurements should be in a common unit that most people will understand. Don’t estimate the
weight of something – weigh it and then give the exact weight.
4. Tell a story. Stories are easily remembered because they have a beginning, a middle and an end. That “unit” makes them easy to recall. Think in terms of stories when you write, and connect descriptions together if possible. For example, one trip to the beach in Florida may have inspired several pieces, so carry that story through all of the descriptions.
5. Trim your copy! Many great copywriters suggest that trimming your copy down tightens it up! Crisp writing is easy and fun to read! Check out the book The Elements of Style by E.B. White and William Strunk for
an excellent primer on writing great prose!
What tips do you have for creating descriptions for your pieces?
To selling more!