Interesting blog stuff

Want to give clients and prospective customers something to remember you by? Consider ordering promotional materials printed with your logo or business contact information. A small useful item, such as a pen or a paperweight, may be more memorable than a business card. Try to find an item that fits the color or motif of […]

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Q: When I host my own home jewelry shows, I am fairly successful at getting people from my own mailing list to show up (at the last one, 25 out of the 150 customers I invited came to the home show). Here’s my question – my goal is to get more NEW prospects to come, […]

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“Upsell” with Pride

As many of you know, about a hundred years ago, I was the marketing director for all of the Wendy’s restaurants in southern New Jersey. I learned a lot about tested marketing methods. And that included “upselling.” Upselling is a technique for suggesting related items that a customer might want to order along with what […]

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In Harry Beckwith’s outstanding book You, Inc., he recommends one of the best techniques ever for how to listen more effectively. He notes that we do quite a bit of our thinking in images, as opposed to words, sounds, or smells. Therefore, he suggests that when we listen to our customers, we get a mental […]

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When I go to jewelry shows, I notice that many jewelry sellers, when standing at their booths, cross their arms in front of them. Many say they are doing this as a way of resting their arms. The problem with it is that crossed arms are a universal sign of defensiveness. In fact, even if […]

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