Interesting blog stuff

One of the most common questions I get is how to handle prospective customers who balk at your prices. The reality is that not everyone standing across from you or shopping at your website is a valid prospect. The bargain hunter is the possibly the worst prospect for artisan, hand-crafted jewelry. Why? Because how people […]

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I get e-mails all the time from subscribers who are looking for a graphic designer, a website expert, a great e-mail marketing tool or a really good buttercream. Here are the service providers I use and highly recommend: Graphic Design for Print: Robin Hayes. I’ve worked with Robin for more than 10 years, first at […]

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One of the things I talk quite a bit about in my blog, seminars and programs is goal-setting and achievement. Each of you has your own definition of success.In the post below, “guest” blogger Stefanie Somers explores that question and poses it to you. (See links to Stefanie’s work at the bottom of the post.) […]

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How much is enough?

A number of jewelry makers have written to me over the past few weeks asking about how much inventory they should have on hand. Great question! There’s no magic formula to that — in fact, the world’s biggest retailers invest tons of money trying to figure out the same thing, and it’s impossible to get […]

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According to my calendar, spring started two Saturdays ago. And although it is still on the cool side here in the Northeast, bridal magazines are popping out like a spring buds will in a few weeks. Handcrafted hairpieces for the bride and her bridesmaids are an excellent niche for jewelry makers. Gifts for bridesmaids are […]

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As a jewelry artist, you work hard to create and sell. So I’m making you aware of this scam so you don’t get caught in it and waste your time and money on an outright fraud. I regularly get calls at my office that go something like, “Hi, I’m calling to confirm your online business […]

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Artisan jewelry makers sell a premium product at (what I hope) is a premium price. And if you’re selling online, or delivering an order by mail that you took at a show, one option is to offer free shipping to your customers. BlueNile.com offers free shipping, and I think it’s an excellent “bonus” for handcrafted […]

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The “P” Word

Business and marketing “planning” (planning is the “P” word) is one of the more daunting aspects of jewelry selling for many of you. I totally get it and understand why. It’s related to another “P” word — the Perceiver score on the Myers-Briggs Type Indicator. I am a Perceiver and I suspect that many of […]

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