Interesting blog stuff

The solid base of customers for most jewelry sellers like you is your social circle. That means your friends and family, as well as their acquaintances. In fact, if you believe that that 80/20 rule applies to your revenue (80% of your revenue likely comes from 20% of your customers), that 20% is likely to […]

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Confused customers are often just waiting for someone to give them permission to buy. Here’s an example: My friend Wendy looked at a ring in a local jewelry store for a few weeks. She’d walk by the store and peer at it through the display window. She mentioned it to me a few times and said she […]

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I wanted to tell you about something I do every month that has made a huge difference in my business, and in my life. Once a month, I read something new to increase the amount I know about marketing, selling and success. I’m not talking about learning superficial techniques. I’m talking about reading or listening […]

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One of the best ways to stay on top of what’s happening in the marketing world is to read a good book about it. Books deliver a lot and cost comparatively little compared to other information sources. Get them at the library and they won’t cost a cent! Books have helped me grow my business […]

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See One, Do One, Teach One

The expression in my headline is a glib and somewhat inaccurate expression describing how medical training takes place. Having taught in a Family Practice Residency, I assure you the phrase is an over‐simplification. But it’s true that physicians in training also teach others who are less experienced coming right up behind them on the educational […]

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I’ve always been fascinated by jets, from the first time I saw one flying overhead as a kid. I remember waving, thinking people could see me in my backyard looking up at them. One of the key elements of flying a jet is creating a “flight plan.” It’s a document that explains where the plane […]

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I received a question via e-mail from a jewelry maker last week:  A company is interested in consigning her handcrafted jewelry, but she didn’t know where to start. What should she do? The answer is: There is no easy answer. On the one hand, I disagree fundamentally of the idea of consigning handmade jewelry to anyone.  To […]

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Stefanie Somers As many of you know who have been reading my advice for any amount of time, I am a HUGE fan of custom orders. It shows the customer trusts you, and that kind of trust can last a lifetime. My colleague and accomplished, award-winning jewelry maker Stefanie Somers (http://www.stefaniesomers.com) sent me an AWESOME […]

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Bead Manager Pro jewelry management software. A jewelry-maker wrote to me yesterday about how to manage her jewelry selling business more effectively. “I would like to keep better track of my inventory, components, sales and customers — I currently do that in separate Excel spreadsheets, but it’s not working very well. I also have a […]

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A business in my area opened up a few months ago. So as not to directly identify it, I’ll disguise the specifics …  imagine it was a small boutique. To show just how exclusive they were, they posted a sign on the door that said you could only come into the store with an appointment. […]

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