Jewelry designers are always asking about how to  boost  gallery  sales.  So here are a few of my favorite tips:  

                        1. Train  the  sellers!  Offer  “free  training”  to  the  store  staff  who  will  be  selling  your  jewelry.  I  recently  bought  a  necklace  at  a  store  where  only  the  manager  knew  that  the  “glass  beads”  in  a  necklace  were  actually  Swarovski  crystals.   This  made  a  big  difference  in  my  decision  to  buy.  Create  a  written  outline  of  what  you  plan  to  present  and  leave  it  with  those  who  attend  the  training.   

                        2. Make  sure  a  story  card  is  attached  to  every  piece.  A  “story  card”  is  a  business‐card  sized  printed  piece  that  explains  who  you  are,  what  inspires  your  jewelry  and  how  you  make  it.  Attaching  one  to  every  piece  ensures  customers  will  be  able  to  learn  about  you  in  your  own  words.    

                        3. Promote  a  “meet  the  artist”  event.  Offer  to  co‐market  an  event  where  you  appear  in  a  store  or  gallery  to  discuss  your  jewelry,  how  it’s  made,  what  influences  your  designs  and  more.    

                        4. Provide  “sell  sheets”  to  the  gallery  staff.  If  the  gallery  owner  or  manager  has  reasons  why  they  can’t  do  a  live  training  with  you,  offer  to  provide  sell  sheets  that  explain  all  about  you  and  your  jewelry  so  that  gallery  staff  will  be  well‐prepared  to  sell  it  effectively.   

                        5. Record  any  trainings  you  do.  If  you  do  succeed  at  getting  the  opportunity  to  do  a  live  training  with  the  gallery’s  staff,  offer  to  videotape  or  audiotape  it  for  the  gallery  owner.  The  primary  goal  is  to  make  a  resource  that  others  can  use  who  can’t  make  it  to  the  training.  The  secondary  goal  is  that  it  gives  you  something  you  can  review  to  see  how  you  can  improve  and  “standardize”  your  trainings.  Once  you  have  a  good  audio  or  video  “in  the  can,”  you  can  offer  them  to  anyone  who  carries  your  work.  Although  you  may  find  few  takers,  the  fact  that  you  went  to  the  trouble  to  offer  audio  or  video  training  will  increase  the  perception  of  you  as  a  solid  professional.

What are some other things you do to increase sales at galleries?