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If you’re like most jewelry artisans, raising prices is anxiety-provoking. Jewelry makers fear if they raise prices, people will stop buying, that they will price themselves out of reach, and other negative outcomes. On the other hand, many who raise prices find they start selling even more than before. Here are five thoughts about raising […]

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Your return policy is a MAJOR marketing tool because it reverses the risk anticipated by buyers. A great policy anticipates the fear that ALL consumers have: Getting stuck with someone they don’t like! If you already have a return policy, check out the ideas below … if you do not, it’s important to make it […]

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pop-up shop, pop-up flyer, sell your art

There are a lot of option for selling your art. ETSY, Amazon’s new outlet Handmade at Amazon, art shows, and Pop-Up Shops! Have you hosted a pop up shop or been to one? What’s a Pop-Up? Pop ups include food trucks, fashion trucks and trunk shows. They are a non-permanent establishment where you can sell […]

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