I receive many questions from jewelry designers about promoting their home jewelry parties in order to attract new prospects.
There are a few things that I suggest you do as the designer to engage current customers as a tool to help bring in new prospects:
If you’re throwing these parties at your own home, then you can offer an incentive to invitees to bring up to three friends to the event. The incentive can be a percent off, a free gift, or something else.
Another idea is sending two invitations to each person, encouraging them to offer one to a friend or relative.
Also, an idea that I really like is asking those you’ve invited to tell you if there’s anyone they’d like you to invite on their behalf. They simply send you those names, and you send the invitation for them! That ensures that you’re in control of the process, and it makes it easy for the original invitee to include friends to join the party!
And make sure at the event that you collect the names of customers and prospects who would like to learn about future events.
How do you encourage new prospects to attend your jewelry parties?
To selling more!