Business cards are essential, even in this digital age!
Business cards are a powerful and inexpensive marketing tool. When you’re designing your marketing materials, you want them to be tailor-made and consistent with your industry, business, and personal style.
1. Size: Business card designs are all over the map on size and shape. As a giver and receiver of cards, I’m still old-school and recommend going with a standard size. Rounded corners, okay; die cut-out from within the rectangle – cool! But I would suggest avoiding the tiny sizes as they get lost in the shuffle after a long day walking a show floor and collecting cards.
2. Paper: In a pinch, you can print your own cards on your own printer and get a decent result. For a good, professional business card that represents you, your work, and your business, get a professional quality card stock and go with a printer who specializes in this type of work. The feel of a card is as important as its appearance.
3. Color: Go for it here. Choose color and then, if your budget allows, add a varnish coating.
4. Photo: Use a picture of yourself on the card. After collecting cards at a show, the person who takes their card out of their purse the next day will remember you, and not because you have a cool card but because they “see” you and remember your jewelry, talking with you, and what they wanted to order!
5. Message: Your business card should say what you do as concisely as possible. Don’t go overboard.
One more tip – when you see a business card you like, even if it’s not in the jewelry field, put it in a “business card reference” file and go through them each time you’re ready to order new business cards.