Dr. Dave’s “24 Karat” Resources

People often ask me to refer them to the books, learning materials and other resources that I have used to build my company.

I’m happy to do that for two reasons. First, I want to share the source of ideas, inspiration and practical know-how that have let me to grow my business.

Second, I want to save you some time. It’s precious, and we don’t get back that which we waste. I have used every resource that I recommend below. It often took me several tries — sometimes expensive tries — to find the one I felt was the best. If I can save you some time by doing that, I’m happy to share.

Books and Other Learning Tools

I have read and refer over and over again to ALL of the items listed below. Each one of them has contributed substantially to my own personal and professional success, and each is highly recommended to you. Order them for your own library by clicking on the links.

WRITING

The Elements of Style, Fourth Edition

I first read this beautiful little writing manual when I was a journalism and advertising major at Temple University. It is a classic in the field, and it will teach you how to write with precision and effectiveness. It is truly a timeless guide that should be on the desk of anyone who writes as part of their job. (And yes, the second author is E.B. White, who wrote Charlotte’s Web, Stuart Little and other great books.)

The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
by Robert Bly

Clear, concise guide to writing ads, direct mail, brochures and more. Includes helpful checklists and other resources. I refer to this before writing any major promotion piece, including direct mail, brochures and even  banner ads.

Quotable Quotes
by Reader’s Digest

People love reading quotes! And this handy, thorough guide contains over 200 pages of quotes you can use in your ads, newsletters, direct mail and e-mail signatures. Arranged and indexed by subject, making it easy to tie quotes directly to your topic.

On Writing WellOn Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction
by WIlliam Zinsser

I often ask writers whose work I admire who their favorite author is of books on writing. William Zinsser’s name is the one who comes up most often. This is an excellent book for improving your overall writing skills, and will help you write your marketing materials as well. Plus: It’s a fun read!

Comedy Writing Secrets, 2nd Edition: The Best-Selling Book on How to Think Funny, Write Funny, Act Funny, And Get Paid For It
by Mel Helitzer

Some of the funniest ads I ever wrote for Lapidary Journal marketing were inspired by reading this gem. It teaches you why people find specific things to be “funny,” and how to spike your writing with the elements of funny material.

MARKETING

Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith

If you’ve read any of my material, you know I believe that
successful selling involves understanding why people value what they buy. This absolute GEM of a book teaches you how to make a memorable impact on your customers. This is the first in a series of books by Harry Beckwith that I have read and highly recommend.

What Clients Love: A Field Guide to Growing Your Business
by Harry Beckwith

Another phenomenal book by Beckwith. In this book, he focuses on helping you learn more about what clients truly value in those they buy from. It changed my mind about how I was approaching the marketing of my products and services, what kinds of people to hire, and can help you take massive action to build your business.

You, Inc.: The Art of Selling Yourself
by Harry Beckwith

When you recognize that prospective clients are buying YOU along with the products and services you sell, you will be well-prepared to take advantage of all of the wisdom in this perfect book. I’ve listened to the audio book twice, and read the book once — I’ve made many times the purchase price by following the excellent advice in this book.

Guerrilla Marketing for the Nineties: Revised Edition
by Jay Conrad Levinson

Good primer that will teach you specific tactics for accomplishing a variety of typical marketing tasks. Covers things like face-to-face selling, advertising, direct mail, classified advertising, signage, newspaper and magazine advertising and more. The affiliated website is www.gmarketing.com

PERSONAL/PROFESSIONAL SUCCESS

The 7 Habits of Highly Effective People
by Stephen Covey

Learn why goal-setting is so important, how to plan, how to schedule  a busy life with many roles and more. The business-related website  is www.franklincovey.com

How to Win Friends & Influence People
by Dale Carnegie

One of the best-selling books of all time on how to relate effectively with others. This will teach you how to listen better to your customers and motivate your employees if you have them. It is also an essential guide on how to handle conflict. I credit this book with helping me directly grow my business, and I use it in my coaching of others, as well.

The 4-Hour work Week: Escape 9-5, Live Anywhere, and Join the New Rich
by Timothy Ferris

When a trusted friend told me to go out and buy this book, I thought he was crazy. A four-hour workweek? While I haven’t gotten there yet, I did read this book cover to cover in one day, dog-eared many pages and have used the bits of wisdom in it to radically transform how I go about every hour, every day and every week. It is highly recommended.

Think Big, Act Small: How Americas Best Performing Companies Keep the Start-up Spirit Alive
by Jason Jennings

The author of this book (I used the audio version and that’s what is shown at left) is one of the best business writers and thinkers of our time. I first came across one of his articles about the success of companies who did NOT lay off employees in bad financial times, and his analyses of what makes companies great is inspiring, relevant, helpful and true. Enjoy this gem.

Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life
by Spenser Johnson, MD

I have to admit that I resisted buying this book for a long time after it came out. And then I read it on the beach one day and it truly changed how I think about change. I highly recommend it because, in the author’s classic style, you will learn, quickly and easily how to recognize, accept and smoothly adapt to the inevitable changes of business and life.

FINANCES

The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy
by Thomas Stanley and William Danko

This book impressed me so much I told my friends about it. Almost all of them already had read it! Outstanding summary of the surprising research on high net worth people, how they get that way, and how they stay that way. I listened to the audio book, and that’s what I’m recommending to you.

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money– That the Poor and Middle Class Do Not!
by Robert Kiyosaki

What The Millionaire Next Door discusses as an academic study, Robert Kiyosaki covers through autobiographical stories and the “case study” method. He is the hugely popular and successful author, speaker, and creator of a game that teaches personal finance. The book made a tremendous impression on me and makes an excellent case for focusing on correct financial thinking and principles to get ahead and stay there.

Think and Grow Rich!: The Original Version, Restored and Revised
by Napoleon Hill

This is the classic book you’ve heard about. Napoleon Hill studied the most successful businesspeople of his time, and this book are the secrets of how the wealthy acquire wealth and grow their businesses. There is excellent information in this classic on how to set goals, and focus the correct activities on making them happen. Includes information on forming a “MasterMind” group.

The Courage to Be Rich: Creating a Life of Material and Spiritual Abundance
by Suze Orman

I am a big fan of Orman’s approach to personal financial management and wealth building. There is a lot of common-sense advice contained in this book that will impact you on both a personal and a professional level. The discussions about the emotions behind money management, and the exercises she provides are all worth many times the cost of the book.

Service Providers Who Help Grow Your Handcrafted Artisan Jewelry Business

I highly recommend the following individuals and companies to you. Each one of them has special expertise that will help you grow your business. I have used ALL of the vendors listed below.

Please call me at (610) 642-3040 if you want additional information about any of these solid gold companies:

Website Creation and Management

CMF Web Works
Colleen M. Fodrey

Web creation and management is a task that is best outsourced, and Colleen Fodrey of CMF Web Works is the best source I’ve used. She’s able to translate from webspeak to English, and does quick and efficient work. She maintains all of my websites. Click on the link above for her online portfolio of sites and contact information.

Printing and Digital Reproduction

Valley Press, Inc.<
5 E. Montgomery Avenue
Bala Cynwyd, PA 19004
(610) 664-7770
al@valleypressinc.com

Printing is at the core of marketing and selling efforts when they take place face to face. And excellent printing shows that you care about your marketing materials and the products and services those materials represent. I’ve been a customer of Valley Press for 26 years. They are the best offset printer and digital reproduction house I’ve ever used. You can use them for printing business cards, stationery, envelopes, story cards, CD covers, promotional flyers and booklets. If you contact Valley Press, please tell them Dr. Weiman sent you.

E-Mail Marketing, List Maintenance & Newsletter

iContact

I used a few different services before finally deciding on Intellicontact. I use them to maintain my e-mail marketing lists, and to distribute my newsletters and to send announcements to my clients. The software is the easiest I tried. The customer service staff is very patient and helpful. And their sliding scale fee structure means you can decide, using a scale, how much or how little space you need to maintain your list. They also have a lot of templates you can use to create your newsletters and announcements. Click here to visit their website. They have a 15-day free trial.

Affordable and Powerful Shopping Cart System

WebMarketingMagic.com

If you’re looking for a complete shopping cart and online marketing system, WebMarketingMagic is the best one out there. This is the only resource I found that can serve as a payment processor, allow me to send out protected digital content, send out reminders automatically, and update my clients with additional offers and information. Once I started using the system, I sold more in the first month than I normally do in two and a half months! I think the difference was the ability to personalize the shopping experience for my customers. Like any system, this one is not perfect. It took a while to learn the tutorials and figure out how to set everything up, but I find it’s easier all the time. I am currently using them for payment processing, my affiliate program, distributing digital content, sending out payment confirmations and follow up notices, and managing bundled offers. Click here to visit their website and take advantage of the 30-day free trial.

CD and DVD Duplication, Replication, Printing and Packaging

SimplyEZ, LLC/Multimedia Recording Systems
2640-204 Blanding Blvd. #174
Middleburg, FL 32068
Toll Free US: 1-800-210-0265
1-904-282-3000    E-mail: jmartinez@simplyez.com

When I was looking for a company to duplicate my audio CD programs and electronic books, my assistant found Juan Martinez and SimplyEZ over a year ago, and we really found a gold mine. Since then, I’ve used him for every CD duplicating job I’ve had. His turn-around is very fast. He is prompt with quotes. And the quality of the CDs has been first rate. He also does printing directly onto the CD, or he can arrange for inserts and jewelcases, as well. If you are putting together a promotional package that includes images on CD, or you’ve done a how-to DVD that you want to sell from your website, or for any other duplicating need you have, please call Juan for excellent service and very competitive pricing. He also sells equipment and provides other services. Click here to check out his website.

Masterpiece Multimedia
72 West Lancaster Ave
Century Plaza II, Suite 3
Malvern, PA 19355
610-993-3155

Mike Baskin is an excellent videographer, editor and post-production guy. He created an excellent DVD program for me, and his video of my live seminars is crystal clear with excellent sound. He also does DVD and CD duplication and packaging. His turn around is excellent, and Mike is a real professional to deal with. Click here to visit his website.

Graphic Design
Robin Hayes
Robin Hayes
Art Direction, Design & Digital Services
603.852.0220
rhayesNH@myfairpoint.net

Once I found Robin, I knew I had a competent, skilled designer who had the combination of technical skills and a terrific design sense that I was looking for. She’s created book covers and CD covers for my digital products. She’s also produced print ads, banner ads and newsletter designs for me. She’s efficient and takes direction well. Call or e-mail Robin for any of your design needs.

Gem, Bead and Jewelry Making Tools, Equipment and Supplies

Fire Mountain Gems and Beads

Long known as “America’s Favorite Beading and Jewelry Supply Company,” Fire Mountain has everything you need to make every type of jewelry you can imagine. Consider them for all of your tool, equipment and supply needs!

Share This….
Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Print this pageEmail this to someone