Interesting blog stuff

Watch and Learn

If you get inspired by all the techniques people are using to sell to galleries, you might consider pursuing gallery sales in addition to other sources of revenue. If that’s not your cup of tea because you don’t want to have to split revenue with someone else, there’s still quite a bit to learn about how successful and well-run […]

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Successful Home Parties!

Sign of success

Home parties are an excellent way to create a fun and festive buying environment, especially around the holidays. Here are 5 Quick Tips for successful home parties: 1. Know thy host. Jewelry parties can be fun and profitable, but to avoid surprises(we’ve heard of many) make sure you know the host well and understand who […]

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Attract New Customers!

I receive many questions from jewelry designers about promoting their home jewelry parties in order to attract new prospects. There are a few things that I suggest you do as the designer to engage current customers as a tool to help bring in new prospects:  If  you’re  throwing these  parties at  your  own  home,  then […]

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Boost Gallery Sales

Jewelry designers are always asking about how to  boost  gallery  sales.  So here are a few of my favorite tips:                           1. Train  the  sellers!  Offer  “free  training”  to  the  store  staff  who  will  be  selling  your  jewelry.  I  recently  bought  a  necklace  at  a  store  where  only  the  manager  knew  that  the  “glass […]

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Open Up

An old saw in the sales business is “people buy from people they like.” And people like those who listen to them attentively. Great questions open people up, and here are five you can add to your repertoire: 1. “Tell me about that ____________ (pin, necklace, bracelet, etc.).” People wear jewelry so that others will […]

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Time to Party!

The Fall is a wonderful time of year. In most parts of the country the weather is mild, and Fall holidays like Halloween and Thanksgiving are great for sharing good times with family and friends. Also, football season produces “football widows,” the wives and girlfriends of men who enjoy watching the games on Sunday with […]

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HERE ARE SOME IDEAS on how to sell more of your handcrafted jewelry at jewelry shows, home parties, trunk shows and other live events (these apply to almost any face-to-face selling you do): First, keep a positive frame of mind.  Your upbeat attitude will be attractive to buyers, and it will put you in a […]

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1. Stand at your booth. Charlene Anderson, of Anderson-Shea, Inc. reminds everyone to avoid sitting at your booth. Or, if you are sitting to rest, stand up when people approach the booth. It is important to be “eye-to-eye” when you are selling. You’re also likely to sell more energetically when standing than when sitting. 2. […]

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Q: I’m frustrated by local show promoters who lure me in with promises that the show is a jewelry show, but when I get to the show itself to set up my jewelry booth, there are people selling everything from homemade soaps to bird feeders. Some even have a flea-market atmosphere. Definitely NOT the right […]

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