Interesting blog stuff

pop-up shop, pop-up flyer, sell your art

There are a lot of option for selling your art. ETSY, Amazon’s new outlet Handmade at Amazon, art shows, and Pop-Up Shops! Have you hosted a pop up shop or been to one? What’s a Pop-Up? Pop ups include food trucks, fashion trucks and trunk shows. They are a non-permanent establishment where you can sell […]

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Lighting up Your Handmade Jewelry Q: I have a specific question regarding lighting … I have looked online and I have done some searching on the web … so far, I am not finding what I am looking for … ‘a systematic solution to show table lighting for artisan jewelry’. Are you aware of a […]

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Shows abound - pick the right one for you, set up then sell your work with a smile.

Show season is upon us! Here are a few quick tips to help you be more successful selling at shows. Stand UP! Sitting at your booth may be more comfortable, but it forces the customer to look down at you. To see “eye to eye,”stand when greeting customers, and take a seat to rest when […]

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17 Free Ways to Market Handcrafted Jewelry

There’s a fudge shop in Stone Harbor, NJ where one of the employees stands outside with a big plate from which she hands out tiny pieces of fudge as free samples. The samples are quite literally the size of a piece of a diced tomato, but people swarm to the plate like bees to honey. […]

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The Little Things Count

If you’ve been reading my newsletters or used any of my jewelry selling programs, you know that I’m a nut about creating a great experience for your buyers. The physical qualities your jewelry possesses are just part of the customer experience. The rest includes intangibles that communicate that you are competent, skilled, trustworthy and fun […]

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The Jewelry Arts Expo takes place at the Chase Center on the Riverfront in  Wilmington, DE. For me, it reinforces why shows are so powerful in the jewelry field. First, there is a kind of energy at jewelry shows that you don’t see at other kinds of trade shows. Jewelry makers are amazing people – […]

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I often receive questions from jewelry designers who are not sure how to break through to a customer who is unsure about the jewelry or confused. It is important to understand how to connect with this person in order to create a loyal customer who returns again and again. There are all kinds of reasons […]

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