Interesting blog stuff

By Northern Pacific Railway (eBay item card front card back) [Public domain], via Wikimedia Commons

Mother’s Day is a wonderful opportunity to explore creative new ideas for reducing shopping headaches among your current clients and prospects and to help make this special day even more wonderful for moms everywhere! Here are some Mother’s Day marketing ideas: If you have not run local newspaper advertising recently because you thought that it was […]

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One Holiday to the Next!

How soon should you start thinking about Valentine’s Day? Here’s a hint: Retailers typically move Christmas merchandise out to make room for Valentine’s displays. You want to start marketing Valentine’s Day offers as soon after Christmas as you can. Although we tend to think of men buying jewelry for women for Valentine’s Day, the custom […]

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Another One in the Books!

The end of the year always makes me nostalgic. I think of the successes and disappointments of the last year.  And I think of those who helped me become the person I am but are no longer around. Far from being a maudlin exercise, it helps me focus on the values and principles I live by. […]

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Happy Holidays!

I personally love this time of year and I’m sure I’m not the only one.  There is something special about the winter holidays, and jewelry makes an amazing holiday gift. I not only give jewelry for personal gifts, but as corporate gifts as well. Make sure to suggest to current and prospective customers that they […]

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Spread Holiday Cheer!

The holidays will be here in the blink of an eye so I wanted to share with you a few tips that all have to do with getting PR for your jewelry business during the holidays: 1. Partner with a charity. Surveys of our readers indicate that a significant percentage of you either donate to […]

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Mother’s Day is a wonderful opportunity to explore creative new ideas for reducing shopping headaches among your current clients and prospects and to help make this special day even more wonderful for moms everywhere! If you have not run local newspaper advertising recently because you thought that it was out of your reach economically, now […]

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