Interesting blog stuff

5 Quick Copywriting Tips

Woman holding up 5 fingers

Many jewelry makers do double-duty as their own copywriter for marketing and advertising purposes. Here are 5 Quick Copywriting Tips:  Avoid superlatives. Saying something is the best, top, number one, or the premier often sounds false. Also, in something as subjective as jewelry, it may not even make sense to say so. Talk in terms of […]

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The Language of Color

woman with color wheel

Cool blue…passionate red…regal purple. Any jewelry designer knows that color has a big effect on the viewer. In fact, you probably use various colors in your designs to evoke certain emotions or a “feel.” Did you know there’s an entire psychology of color in marketing and advertising? While customers’ favorite colors and related jewelry choices […]

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If you read Jewelry Selling Insights you know that I recommended that you give away – for free – gift certificates that have a face value of $10 (for example), to your best customers to give to two people of their choosing, like a friend or family member. For those of you who aren’t sure […]

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You Wear it Well

One of the most fascinating things about the handmade jewelry field is that just by getting dressed in the morning, you’re marketing yourself. It is perfectly acceptable in American culture (people are reading this from around the world) for someone to talk to a complete stranger about their jewelry. And when you’re the one who made that jewelry, it’s a tremendous […]

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Successful Marketing

I receive a lot questions from jewelry designers about marketing.  Here are 5 Quick Tips for marketing and selling your jewelry more effectively! 1. Use your time zone! If you want to encourage customers to reach you when you’re most likely to answer your phone, include your time zone in your marketing materials and on your website. […]

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Website Designers

I get letters all the time from jewelry makers who feel ripped off by the person who designed their website. Choosing the right vendor can make all the difference! Here are 5 Quick Tips for finding website help: 1. Write out the scope of work. Many people discuss their web ideas with a web designer/programmer but don’t write […]

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I served on a non-profit board for three years. I sat next to the same people at meetings 10 times a year. That’s 30 meetings. Each meeting was about 2 hours long, which means I spent 60 hours next to these folks. I assumed they knew my profession. And I was wrong. A few weeks […]

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Describing Your Jewelry!

Writing a great description of your jewelry is an essential skill. Practice makes perfect, so take the time to edit your writing and make sure it conveys as much about the piece you’re writing about as possible. Here are some tips for writing great descriptions: 1. Describe your inspiration for the piece. Jewelry buyers love knowing what the artist […]

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Hiding in Plain Sight

A common experience among jewelry makers is that friends and family are their most fervent fans. Paradoxically, those same folks are often overlooked as sources of leads, home parties, marketing and more.  Thankfully, great friends and savvy family members often decide to help out by marketing your jewelry for you by wearing it and telling others how much they […]

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