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Your return policy is a MAJOR marketing tool because it reverses the risk anticipated by buyers. A great policy anticipates the fear that ALL consumers have: Getting stuck with someone they don’t like! If you already have a return policy, check out the ideas below … if you do not, it’s important to make it […]

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pop-up shop, pop-up flyer, sell your art

There are a lot of option for selling your art. ETSY, Amazon’s new outlet Handmade at Amazon, art shows, and Pop-Up Shops! Have you hosted a pop up shop or been to one? What’s a Pop-Up? Pop ups include food trucks, fashion trucks and trunk shows. They are a non-permanent establishment where you can sell […]

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out of office, how to keep your customers happy, and so they still get the same great service they've come to expect

The unofficial start to summer is here! This brings up the important topic of vacations and keeping things going for your business while you tune out, and how to keep your customers happy. After all, you deserve a day off every now and again, and a vacation, right? If you’re planning on taking time off, […]

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