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Get instant answers
to the questions that
drive jewelry makers CRAZY!
(and start SELLING MORE right away...)
 Dear Friend:
If you've been frustrated in your jewelry selling because you have questions about where to sell, what to charge or more
... and can't find the answers easily by searching online,
... or reading through HUNDREDS of bulletin board posts
... then I want to introduce you to a resource you can download RIGHT NOW and start getting INSTANT ANSWERS to your questions about selling artisan jewelry.
My name is David Weiman, and I've been the Marketing Director for Lapidary Journal Jewelry Artist since 1986 -- I'm also the marketing director of Step by Step Beads, and Step by Step Wire Jewelry.
 I'm a psychologist, as well, and I've talked with the best jewelry sellers out there to learn the secrets behind selling artisan jewelry.
I've also studied the research on consumer behavior to learn more about why people buy artisan jewelry -- what the personality is of the person who buys it, and what is so special to artisan jewelry buyers about the experience of buying handcrafted jewelry.
Because of that expertise, I've received hundreds of phone calls, emails and questions at seminars over the years from handcrafted jewelry makers just like you.
And I found that certain kinds of questions were occurring over and over again, because they relate to common experiences that nearly ALL jewelry sellers have:
Questions like:
"Should I enter this juried show?"
"My work was rejected by a gallery, should I keep trying to sell to other galleries?".
"I don't like to sell face to face -- is there any other way to sell my jewelry?"
"I was asked to sell a piece that I was wearing, what should I have said?"
"Should I discount my jewelry to boost sales?"
If those questions have crossed your mind, too, then you're like so many jewelry makers who face the same basic challenges, but didn't have one resource to find all the answers.
Until now.
I kept a file of the questions I was asked, as well as the answers I gave. I did the same thing at my seminars -- my assistants Melinda and Lauren wrote down the questions I was asked at each appearance, and we also kept track of the answers.
I also began answering the questions in a column I wrote for Lapidary Journal called "Jewelry Marketing Q&A" and I'm the resident expert for the Fire Mountain Gems "Ask the Expert Series" online.
I wanted to create a book of the most common questions jewelry makers have about selling so that every jewelry maker who wanted it could see the answers to these questions.
The Jewelry Selling Answer Book is
a top-to-bottom, ONE STOP RESOURCE
PACKED with ideas for growing your
handcrafted jewelry business:
All the great advice I've been giving jewelry makers like you for years has been organized by subject in one ready reference:
Answers for Beginners:
- What the #1 mistake is that beginners make, and how to avoid it.
- How to get FREE help, from an expert, to put together a cash-producing plan.
- How to make sure your business won’t run afoul of the law… or the IRS! You'll be confident you're selling the right way every time.
Finding the Right Marketing Channels:
- How to identify the right buyers for your jewelry... and where to find them! You'll save time by focusing on your best prospects.
- The best way to sell handmade jewelry (and why some jewelry makers avoid it like the plague).
- Your “secret partner” for home parties, and why most jewelry artists overlook her!
Pricing:
- Why the most popular formulas are just plain wrong. And how to figure the correct price for your jewelry.
- The secret reason why one piece sold for more than 10 times its original price.
- What EVERY real estate agent knows that can help you price your jewelry.
Discounts & Sales:
- Why "discount" is a dirty word in handcrafted jewelry. You'll learn how to avoid unnecessary (and costly) discounting strategies.
- When to have a sale (and not, it's not for the holidays!).
- The "myth" of wholesaling artisan jewelry.
Selling at Shows:
- FREE ways to find out — before you invest a dime on booth space — whether a show is right for you.
- How to salvage your time at a “bad” show!
- Targeted questions you can ask to separate real prospects for handcrafted jewelry from people who are "just looking."
Dealing with Competition:
- What the music industry can teach you about competition.
- How to tell your “friends” from your “enemies” among competitors!
- The one type of jewelry professional that every jewelry artisan can partner with.
Consignment Galleries & Wholesaling:
- The one thing you should never do to get a gallery owner to look at your jewelry.
- Why some “time-saving” ways of marketing to galleries are actually time-wasters.
- Negotiating techniques that gallery owners wished I hadn’t revealed!
The Internet & Websites:
- A five-minute change that helped a jewelry maker get more calls.
- The simple technique that one of the world’s largest online jewelry sellers uses to get more sales.
Publicity, Mailing Lists & Newsletters:
- How to write a newsletter that your customers will want to read… every issue!
- How to get your jewelry featured on the pages of national magazines.
- What Hush Puppy shoes can teach you about PR.
Handling Criticism:
- The real reasons why so many jewelry makers clam up when someone criticizes their work.
- How to find out what a prospect’s true objections are.
- The psychology behind asking “probing” questions, and why they work
Motivation & Creative Block:
- The keys to tapping into your REAL reasons for making jewelry.
- What “creative block” is, and 5 ways to overcome it.
- How to know when it may be time to quit the field.
Commissioned Work:
- Why it’s the most important work to get… and the hardest!
- The three-step technique to getting paid every time.
- The psychology of commitment that auto dealers use, and how you can use it, too!
Plus: This eBook is packed with “clickable” resources to help you sell more.
Here's an example of advice
from the book that you can
use right now:
I get a lot of questions about how to select the right shows, and how to sell effectively once you've picked shows where you'd like to sell your jewelry.
This is an actual question from the book, and my answer:
Q: My biggest challenge relates to how to distinguish my wares from the mass-produced, retail stuff that shows up at craft shows, even juried ones. Is there anything I can do to make it more apparent to people passing my booth that what I sell is made with hours of research, skill, and TLC behind it?
A: This is an interesting question because it involves two related concepts:
(1) Are buyers expecting to see artisan jewelry at the show you’re attending? and
(2) Regardless of whether or not they expect to find artisan jewelry, how do you communicate effectively the quality and exclusivity of what you’re displaying?
Obviously, how a show is marketed is critical. Even if there’s a mix of product at the show, are there buyers there who are a good fit for artisan jewelry sellers? It can make or break the show for you.
For example, one of my seminar attendees SOLD OUT of product at a busy show where there many kinds of jewelry, but also plenty of buyers for her kind of artisan jewelry. She was so excited that she quickly signed up to do another show where she didn’t sell a single piece. The second show did not promote itself to bring in artisan jewelry buyers.
It is almost always the case that the “goodness of fit” between the jewelry and the show determines how well the jewelry sells.
Artisan jewelers are always better off at artisan shows, where only hand-crafted jewelry is being displayed, or at least at shows where the buyers are expecting to find fine, one of a kind handcrafted accessories.
This doesn’t mean that jewelry sellers won’t (or shouldn’t) bring manufactured jewelry with them to an artisan jewelry show.
Some tell me that they bring manufactured goods in addition to their own work because some find that they get a nice mark-up on the mass-produced jewelry, it’s profitable to sell it at the same show where they’re selling their hand-crafted pieces, and they like mixing it up.
To make sure that a prospective show you’d like to attend draws the right kinds of buyers, ask to see promotional materials that the promoters used to advertise the last show, such as ads and flyers. You’ll be able to tell right away if those are pulling the kinds of buyers you’re looking for.
The second issue is: How do you communicate quickly to people that your jewelry is carefully hand-crafted by a talented artisan?
The best way to do this is through signage and some simple display techniques that I’ll explain below. In terms of signage, go to other shows where you’re not exhibiting to see the kind of signage people use.
Look for the key words (for example: artisan, hand-crafted, made by the designer, one of a kind, unique) that instantly communicate the special qualities of the jewelry.
Phrases like those should be on your signs, which should be at eye level. This way, when people are walking by they will be able to see it, even if other people are standing there.
The other thing that communicates that your jewelry is hand-crafted is if you have a display set-up somewhere at your booth where people can see pieces in various stages of design and creation, or that shows the development of a finished piece.
In other words, you would first show a sketch, then you would show some raw materials (wires, beads, gems) and then you would show the finished piece. This will telegraph to people that you are the designer that made the work that they are seeing.
Another thing that can help communicate the uniqueness of your jewelry have a “story card” attached to each piece. Story cards explain how the piece was made, what inspired the piece, materials used, and how it’s one of a kind.
You can even go so far as they do in the art world by numbering your pieces and hand-signing the card that goes along with that jewelry.
So, there are a number of ways of communicating, both in writing and visually, without ever having to say anything to a customer, that your jewelry is special, unique, one of a kind, and hand-made.
You want to be careful in talking with prospective customers: You don’t want to sound defensive about your jewelry, so I would let the materials surrounding your booth speak for you.
When you’re engaging a customer and asking them what kind of jewelry they buy, that’s where you can ask some simple questions:
• “Have you ever bought artisan jewelry before?”
• “What attracted you to that artist’s work?”
• “What piece that I’ve made do you like most, and why?”
• “What kind of colors do you like?”
• “What kind of clothing and accessories do you wear?”
Drawing out information from the buyer will let you know whether they appreciate what goes into artisan jewelry. If they don’t, they either aren’t a customer for artisan jewelry in general, or it may take a little more work on your part to explain to them what is special about it. What you’re ultimately trying to convey is what is so wonderful about owning a piece of art that they can wear.
Do you see how the answer focuses you on selling to the right audience, and how to correctly reach them?
Do you see the specific action steps you can take to find out if a show is right for you and your jewelry?
Do you think you would sell better at shows following that advice?
Can you imagine getting TONS OF IDEAS from just one source to help you sell better?
Here is what people say about
The Jewelry Selling Answer Book:
"Through reading your books I have come to realize I need two different marketing strategies for two different clientele. I have also started a proper business and marketing plan (which I was putting off) as well as a list of tasks that need doing to improve my business. I do two things each day and the list is finally shrinking. Focusing on my business in an organized way is making it happen. So, your books have been invaluable to get me back on track. I feel much more grounded in my business now .."
"No matter what compels jewelers to go into business, when they need to know how to sell their jewelry, The Jewelry Selling Answer Book has the answers. Weiman not only delves deeply into the psychology of selling and buying, but he also tackles the subtle issues of developing a unique style, ways to handle rejection, criticism and jeweler’s block and the trickier one of knowing when to dissolve the business. His successful strategies and resources will keep the wheel of creating-and-selling turning effortlessly.
"Got it, registered it this a.m., started reading and was darn near late for work!! Chapter One hit me on nearly every single point, and I can't wait to read more. Thanks for all the information and for the encouragement to get on the stick and get my business plan started."
“... even for someone like myself, who has been involved in business for 15 years, I found some extremely valuable nuggets that are certainly worth their weight in literal gold.”
“As Weiman explains in the introduction of the book, the purpose of his e-book is to provide questions and answers “in one ready reference.” The hot links in the book allow you to hop over to specific areas of the text, so while you can read it from beginning to end, you can also go directly to a specific section.”
Okay, David, I'm convinced it will
help me sell more jewelry!
So how much is it?
If you were to call me on the phone for a consult about your jewelry business, it would cost $125 an hour. And it took 6 hours to dictate all of these answers, so the entire work is worth about $850 in my time.
You're getting all of that information, but you're not going to pay anywhere near that price for it. In fact, you're going to pay less than half an hour of my time!
Your total investment for this complete reference of answers to jewelry selling questions is just $27.
You get the Jewelry Selling Answer Book, electronic or print edition, plus 2 FREE Bonuses worth $37, at ZERO risk, because I'll refund your FULL PRICE if you don't start selling more jewelry by using the advice in this phenomenal volume -- more about that guarantee below!
Why am I practically giving all
this information away?
Well, it's really quite simple. Since you're accessing this directly from the Internet, I have no inventory and no fulfillment costs. I don't have to pay to have it printed up. I don't need to pay anyone to take orders (although you're welcome to call me toll Free at 877-WEIMAN8 to rest assured that I'm a real person!). This way I can pass my cost savings along to you. We both win!
Get two FREE Bonuses (worth $37!)
if you order right now:
FREE BONUS #1 ($20 VALUE):
 Selling Handcrafted Jewelry for Home-Based Jewelry Makers and Small Businesses
(47-page transcript of my 60-minute LIVE conference call.)
On April 11, 2006, I did a one-hour conference call with members of the Yahoo! marketinggems discussion group.
The information delivered in that call was so powerful that people have paid $20 for an audio CD recording of the event.
You get a written 47-page transcript of the call FREE (in Adobe Acrobat PDF format) with your order.
We covered:
- Handling Complaints About Price
- Building Your Confidence
- Selling with Passion!
- Getting Publicity
- When to Hire Professionals
- Selling Online
- Displaying Jewelry Correctly
- Building a Brand
The transcript is FREE as a download with your purchase of The Jewelry Selling Answer Book.
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Better than Risk-Free
Money-Back Guarantee
I think you're going to make more money if you use the advice contained in this book.
How much more? A LOT MORE. In fact, I think that if you apply only a few of the sales-building tips in The Jewelry Selling Answer Book, you will make 10 TIMES the purchase price.
That's right: You should make at least $270 more from using the tips in this book.
If for any reason you aren't thrilled and satisfied with this book of answers to the most popular questions that jewelry makers like you have about selling, just jot off an e-mail within 12 months and I'll refund 100% of your purchase price.
The bonuses are yours to keep.
In other words, don't decide right now if The Jewelry Selling Answer Book is for you...
try it out for 12 months -- risk FREE! Have you ever heard of someone guaranteeing a book for a whole year? I do, because I'm that confident it will help you sell more jewelry.
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The Jewelry Selling Answer Book
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(Windows® compatible, or use Microsoft® VirtualPC for Mac)
NEW! A printed version of
the Jewelry Selling Answer Book
is Now Available!
If you are a Mac user, have limited computer access, or would just prefer receiving a printed copy of the Jewelry Selling Answer Book, they are available now. The book is printed and bound with a plastic "comb" style binding so that it can be opened flat.
The links in the eBook have been converted to text in the Print Edition so that you can access them by simply typing them into your web browser.
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