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Dr. David A. WeimanMediaLogos1
President

Dr. David Weiman is an expert on the psychology of marketing and selling jewelry.

He is the third generation of Weiman’s in the jewelry business.  His grandfather, David Weiman, founded the small jewelry chain Weiman’s for Diamonds that had several locations in Philadelphia. His father owned and managed the stores until changing careers to become an attorney.

David is the former marketing director of Lapidary Journal Jewelry Artist magazineColored Stone magazineStep-By-Step Beads, and Step-By-Step Wire Jewelry, as well as all of their associated websites and educational/retail events.

As a psychologist and business consultant, Dr. Weiman is regularly interviewed in major publications, such as Entrepreneur, Businessweek, Ment’s Health and others.

 

Tamara Honam2012_headshot2an
Content Manager

Tamara Honaman has been making jewelry for over 20 years, working in a variety of media, including metal clay, wire, sheet metal, polymer clay, glass and beads.

She is the Content Manager of MarketingJewelry.com and the Editor of Jewelry Selling Insights, a monthly marketing newsletter.

tammy jewelry_13
Tamara also works with industry leaders in creating and authoring educational content for their use in print and video. You can view many of her jewelry-making projects, articles and jewelry-making video segments on the Fire Mountain Gems and Beads web site. You can also find her in person at national and international trade shows presenting industry-related seminars and teaching jewelry-making classes.

Notable video work in 2014 includes creating, authoring and filming the content for: Secrets to Metal Clay Success – the Fundamentals; Secrets to Metal Clay Success, a series of metal clay projects; and Secrets to Beading Success, with 14 jewelry-making projects and over 30 techniques. These works were filmed and published by Fire Mountain Gems and Beads and will be available soon.

Printed work includes: co-author, Polymer Clay Master Class, Random House; technical editor, Pure Silver Metal Clay Beads, Creative Publishing International; technical editor “Metal Clay Jewelry,” Kalmbach Publishing; founding editor of Step by Step Beads, a magazine that appreciated over 10 years of publishing under Interweave Press; and former editor of “Step by Step” in Lapidary Journal Jewelry Artist magazine, Interweave Press/FW Media.

84 banana color copyTamara is proud to have been part of the crew who launched and grew the successful “Bead Fest” shows, now promoted by FW Media; she served as Executive Director of the National Polymer Clay Guild as it grew into the International Polymer Clay Association (IPCA); and she helped coordinate Synergy 1 and Synergy 2 conferences which the IPCA still runs today.

Residing in Pennsylvania with her husband and their two boys, Tamara is given free reign on work surfaces, storage areas and any space that could be filled with tools, a kiln, photography equipment or the next great crafting or jewelry-making supply. You can learn more about her work and where she’ll be next by visiting www.tamarahonaman.com.

Photos of jewelry by Frank DeSantis.

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