For jewelry makers who want to take their jewelry business
to the next level...
"Sell more of your jewelry by learning the SECRETS to understanding and connecting with buyers of artisan jewelry!"
Jewelry Selling Insights takes you inside the mind of buyers...
Dear Friend:
If you're ready to take your jewelry selling business to the next level ... to TRULY understand HOW and WHY people buy artisan jewelry like yours, so that you can MAXIMIZE YOUR TIME and enjoy higher profits, then this might be the most important information you read.
I'm Dr. David Weiman, and for more than 20 years, I've been the marketing director of Lapidary Journal Jewelry Artist, as well as Step by Step Beads and Step by Step Wire Jewelry.
I'm a featured expert on Fire Mountain Gems' Ask the Expert series.
I'm also a psychologist, and I'm the only person in the country who's been studying and writing about the psychology of people who buy artisan jewelry.
As you can imagine, if you can understand how and why people buy artisan jewelry, it makes connecting with them SO MUCH EASIER!  I've written columns for Lapidary Journal Jewelry Artist, created and delivered seminars to sold out audiences, and consulted one-on-one with jewelry makers like you who are looking to go even deeper into the market. To reach more people, more effectively, and sell more of the jewelry you love to make.
My success at doing this already revealed a problem: NO ONE out there was helping artisan jewelry makers like you understand the SUBTLE WAYS that artisan jewelry buyers communicate what they want, and what they don't want.
No one was teaching regularly about motivation, buying signs, body language, how to handle buyers' objections successfully and more. So I decided to create a monthly newsletter JUST for jewelry makers who were motivated to learn more about the real reasons why people buy artisan jewelry.
That newsletter is Jewelry Selling Insights is a monthly e-newsletter that will help you sell more of your handcrafted jewelry. The ONLY single source about the psychology of selling artisan hand-crafted jewelry. One level deeper than the basic tips you get from general information sales newsletters.
Jewelry Selling Insights is PACKED
with Tips, Techniques and Little-Known
Secrets to Help You Sell with
More Confidence and Skill
- Insights into the psychology of selling jewelry -- you'll be more aware of who's "just looking," who's a real prospect, and how to handle both.
- How to start a “buying” conversation with prospective buyers. You'll never be tongue-tied again!
- How to pick the right shows for selling your work. Optimize your time and your investment.
- What “bundled” offers are, and how to effectively create them.
- How to price your jewelry correctly to get the highest price.
- How to identify your true primary markets. You'll know who to market to, and how.
- The best ways to build your customer mailing list. You'll maximize your relationships and build loyalty.
- Reviews of books and other materials on marketing and selling that you can use to enhance your selling skills. Save time finding the best learning tools.
- How to approach galleries with your work. You'll feel more confident and make better deals.
- The three most common obstacles that jewelry makers face, and how to overcome them. Boost your self-awareness and feel more confident.
- Easy ways to create a customer newsletter. You'll effectively communicate your sales message to the right audience.
- Why you should advertise, and where. You'll never be confused about advertising again!
- How to recruit home party hosts. Expand into this area smoothly.
- What “key words” attract the attention of buyers who are looking for handcrafted jewelry. You'll write more effective descriptions, brochures and ad copy.
- How to make the most of a bad show! You can still make money and learn something even at a show that's not a good fit for you.
- How to respond to criticism. Learn something from every piece of feedback you get.
- How to prepare yourself for maximum success, and much, much more!
Here are examples of
what you get in every issue:
Every issue of starts out with "5 Quick Tips" -- think of it as a warmup, like stretching and walking before you run. You get 5 practical tips to improve your connection with buyers, your success selling at shows, how to tweak your website and more:
We also answer -- in depth -- a reader question in every issue. These are common "sticking points" that readers encounter. And we give answers so complete that you can apply these same strategies to your own jewelry selling:
Every issue also contains an in-depth article covering a specific subject. Previous features have included articles on how to use the web to sell more jewelry, how to read the body language of buyers, how to read and understand the buyer's personality, and the example below -- this is just the first page of a recent feature on how to sell more effectively at jewelry home parties:
In every issue, I write a one-page letter that captures a new insight into the psychology of selling jewelry. We talk a lot in Jewelry Selling Insights about all the ways we communicate our interest and enthusiasm to prospective and current customers, but we also discuss ways in which we may unknowingly communicate disinterest and other negative emotions, as well.
The example From the Editor column below covers the consequences of forgetting whom we've called or asked to call us back. It only took a moment for this jewelry maker to totally turn me off -- I'm sure you won't do what she did after reading this:
Every issue also includes briefs about building your business, managing finances, lowering expenses and more!
> Click here to see a full sample issue
Here's What Subscribers Say About
Jewelry Selling Insights:
"I just subscribed, downloaded the past issues and read the first one. It talked about the reasons people buy. One of them was nostalgia. (It reminds them of something pleasant from the past.) I was at an event over the weekend and brought my case of jewelry. One person purchased a pearl necklace (in several shades of olive green). She commented that the colors reminded her of a dress she owned as a child. And that is why she purchased it! I would not have considered this reason previously but now can use it to prompt potential buyers into ‘remembering.’ So thank you for the immediate benefit from Jewelry Selling Insights!"
Alene Geed
Chandler, AZ
Alene’s Adornments
"I have to tell you, I have learned a lot from Jewelry Selling Insights about marketing and selling my jewelry. I have the all the technical skills I need, but I wanted some guidance in jewelry-specific selling, and you've provided it. I'm selling more (and enjoying it more!) thanks to you and the newsletter."
Charlene Anderson
Jackson Hole, WY
www.andersonshea.com
"David, I would like to THANK-YOU so very much for the amazing information you provide to all of us Jewelry Artisans out here! Trying to find good, practical and extremely valuable sources is a challenge, but you have mastered it and I look forward to another year of your wealth of applied knowledge! Here's to another great year of conducting business in a most lucrative way! Thanks again."
Christina Moscone
Norfolk, VA
Okay, Dave, you've convinced me
that you know your stuff! So, how much
is it to get this outstanding,
sales-building information every month?
Let me put it in perspective by comparing it to other options.
If you were to hire me at my current consulting rate to provide you with this information, one-on-one every month, it would cost $600 of my time. And you would be getting the best information out there! And you would make a lot of money by following my advice! But it would come at a premium cost because it's expensive to gather together the resources that I provide in every issue of Jewelry Selling Insights.
If you hired me to consult with you for just one hour, it would cost $125. (I charge executives and professionals $225 per hour, by the way, so this rate is already discounted for jewelry makers).
And in that one hour, you would definitely learn how to sell more of your jewelry! Or how to find the right show. Or how to deal with a customer who's giving you stress over your pricing.
But one year of Jewelry Selling Insights, the best paid subscription jewelry selling newsletter out there, is not going to cost you what just one hour of my time would. It's only $36 per year.
That's $3.00 a month.
According to personal finance expert Suze Orman, most people have more than that in change lying around the house!
My friend Kenny spends more than $3.00 A DAY on vanilla lattes at Starbucks. That means for less than the price of a cup of joe, you're getting tons of great information on how to sell more of your handmade jewelry.
How can I offer this information at such a low price?
The number of subscribers offsets the cost of researching and producing the eNewsletter. And it's delivered electronically to your e-mail box, so I save on postage and printing expenses. We both win!
So what should you expect in return?
TEN TIMES YOUR INVESTMENT. That's correct. I believe that if you follow the solid, sales-producing advice that I give you every month in Jewelry Selling Insights, you will increase your sales by at least $360. And if you don't believe that Jewelry Selling Insights is worth every penny you've paid for it, simply send me a note and you'll get a full refund on undelivered issues. (More on that guarantee below.)
No questions asked. And no hard feelings.
Subscribe now and get $62 in
FREE Bonuses!
Bonus #1: Overcoming the 3 Big Obstacles to Jewelry Sales Success e-Course
 In all of my seminars, consults and teleconferences, one of the biggest obstacles to jewelry sales success is self-doubt.
You can produce outstanding work, but somewhere in the back of your head is nagging self-doubt about how good it is, and whether or not it's worth the price that you're charging.
In fact, this problem is so significant that it leads many jewelry artists to UNDER-price their work. Sometimes significantly. I produced an e-Course called Overcoming the 3 Big Obstacles to Jewelry Sales Success. It can sell for $27, because the information in it is that valuable. Currently, it's only offered as a supplement to my audio seminar, Introduction to Marketing and Selling Jewelry.
But if you subscribe right now to Jewelry Selling Insights, you'll get this special bonus FREE.
And if you use it, you will start feeling better about your work right away. More of a lift when you work on projects. Upbeat about getting the price you deserve. Happier and more confident about your work. More energized about selling it. And the result will be increased sales, which helps you build your confidence.
Wouldn't you like to start feeling that way right now? This $27 value is free when you subscribe.
Bonus #2: 50 Great Jewelry Selling Techniques
 Every issue of Jewelry Selling Insights contains a section entitled "5 Quick Tips." Each tip is a brief, easy to implement selling idea.
I've taken 50 of the hottest, sales-boosting tips and techniques from recent issues and put them together into one dynamite resource: a NEW e-Booklet "50 Great Jewelry Selling Techniques."
The 18-page booklet is yours FREE ... when you subscribe!
Tips include:
- Selling at home parties;
- Creating a marketing schedule;
- Father's Day promotion ideas;
- Partnering with non-competitors;
- Tips for selling at shows;
- Tips for following up with customers;
- What kinds of information to gather from buyers;
- What to do with "retired" designs;
- How to reward good customers;
- and much, much more!
This booklet has a $17 value. It's yours FREE by instant download with your paid subscription.
Bonus #3: The Jewelry Selling Insights Power Pack
 To give you a solid "jump start" to learning more about effectively selling the jewelry you work so hard to make, I'll include this compendium of 6 back issues of Jewelry Selling Insights -- a $18 value -- containing 62 pages of selling tips, display techniques, packaging ideas and more -- absolutely free.
The first two issues in the Power Pack include the results of our survey on selling jewelry online. 497 jewelry makers like you responded to the survey, and we provide the combined results -- along with expert analysis and tips, in the December 2006 and January 2007 issues of Jewelry Selling Insights. Both of those issues are included in the Power Pack.
The only way to get the Power Pack is to subscribe to Jewelry Selling Insights. The Power Pack is not available for individual purchase.
It's like getting 6 issues FREE with your paid subscription!
That lowers your per-issue cost to just $2!
The Power Pack is a $18 value. It's yours FREE by instant download with your paid subscription.
100% Bullet-Proof
"Better Than Risk-Free"
Money-Back Guarantee:
If at any time, you aren’t completely satisfied that Jewelry Selling Insights has helped you sell more of your jewelry, just send me a note, and I’ll refund your undelivered issues. Even if you cancel your subscription, you keep the bonuses, worth $62, as my gift.
There's no risk to you, and $360 to gain!
Let's Recap:
- You get 12 issues of Jewelry Selling Insights for just $36 -- $3 a month -- with enough information to make 10 times that amount.
- You get the Power Pack -- containing 6 back issues ($18 value) -- for FREE -- lowering your per-issue cost to just $2!
- You get the eCourse Overcoming the 3 Big Obstacles to Jewelry Sales Success, a dynamic workbook designed to help you identify and overcome self-limiting thoughts, a $27 value -- FREE.
- You get the eBooklet 50 Great Jewelry Selling Techniques, with the best recent ideas from the pages of Jewelry Selling Insights -- a $17 value -- FREE.
- You get a 100% money back guarantee on un-served issues.
- You can keep the bonuses, even if you cancel.
Click here and start selling
more jewelry right now.
Thank you for becoming a subscriber!
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