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For jewelry makers at all levels of experience who want to sell more...
Sell MORE of your handcrafted jewelry
with this easy-to-follow
"seminar in a box"!
(and learn the secrets of top sellers!)
 Dear Friend:
If you've been frustrated because you're not confident in how to price your jewelry, you've had trouble finding the right shows to attend as a seller, or you're not sure how to create an effective "mix" of products to sell, then this may be the most important information you read.
I'm David Weiman, and I've been the marketing director of Lapidary Journal Jewelry Artist (and Step by Step Beads and Step by Step Wire Jewelry) for more than 20 years.
During that time, I've learned how the TOP handcrafted jewelry makers effectively sell their work for top dollar.
I'm also a licensed psychologist, and I've helped jewelry makers and jewelry retailers understand the personality of artisan jewelry buyers so that they can make better connections with those buyers.
 I originally did that through a series of columns and articles on how to sell handmade jewelry. Then, I began presenting seminars on how to market and sell jewelry -- to SOLD OUT audiences.
The success of these seminars created my biggest problem:
Many EXCELLENT jewelry makers wanted to attend these seminars, but I can only do a certain number each year, and I started to receive more and more requests for a DVD that would re-create the seminar experience for jewelry makers like you who want to learn at their own pace, in their own home, without traveling to a seminar.
The 5 Keys to Selling Handcrafted Jewelry
is a DVD and 30-Page Workbook that
Shows You How to BOOST Sales
of Your Handcrafted Jewelry...
and You Learn it All from HOME!
How much MORE JEWELRY could you sell if you knew...
- how to set and achieve your goals in a way that would help you, even when you're not consciously thinking about it...
- how share your goals with others so that you are more likely to achieve them...
- how to start taking massive action for maximum success...
- how to identify any obstacles you might face in pursuing your business goals and dreams...
- why you should write a business plan and an outline that will help you write one quickly and easily...
- what the elements are of a successful marketing plan...
- why you should focus on what you love to make...
- how to write a great description of your products...
- how to assess your competition...
- how to price your jewelry correctly and avoided under-pricing...
- how to identify the prospects who are your ideal customers...
- how to identify the right places to sell your jewelry...
- options for promoting your jewelry selling business...
- how to correctly handle the common objections that prospective buyers raise about your jewelry...
- how to raise the level of your selling skills...
- how to increase your product knowledge so that buyers feel confident and comfortable with you...
- why story-telling is so important to selling jewelry and how to do it well...
- how to represent yourself in the most effective way so that you form a strong relationship with prospective and current clients...
- how to develop a set of customer service principles that will ensure you give extraordinary service...
- what books, magazines and websites you can read to supercharge your business knowledge...
Here's an Example of
What You Will Learn:
 This is from a section of the seminar where we're talking about how to price your jewelry.
It's a discussion about why people buy artisan jewelry, and I mention that it's not because of price, although many jewelry makers become obsessed over trying to find a price that's so low no one would refuse to pay it.
I make this important point: A bargain hunter is NOT a good prospect for artisan jewelry. You shouldn't lower your prices to please the bargain-hunter, because artisan jewelry is not sold on price -- it's sold on other qualities, such as original design, the fact that it was hand-made, and the buyer's connection to you.
In fact, you should avoid selling at low prices (and possibly discontinue lower-priced items) because you'll never compete successfully, with discount stores, and TRUE artisan jewelry buyers don't care that much about price.
This is an actual excerpt from the program:
"Your ideal customer is not somebody who’s shopping on price, and is not somebody who’s going to question your price based on what they know the market to be.
If you’re dealing with someone who says “well I could have bought that citrine at Michael’s for five cents,” that’s not a true artisan jewelry buyer.
I’m telling you that people will pay for what they love. We do it all the time. People don’t need jewelry. No one does. You need shelter, you need clothing, and you need food. You do not need jewelry.
So, if you’re encountering people who are questioning your price, you need to dig a little bit deeper and we’re not really at that part of the seminar yet, we’re only really dealing with how to price your jewelry, not responding to questions about it, but nobody needs it.
[There is an entire section of the seminar where I demonstrate how to smoothly and effectively handle objections that prospects raise.]
There is an infinite market for jewelry; it will never end. There are people who will tell you, “I have more jewelry than I know what to do with, but I had to buy that amethyst ring.” And they paid what was asked. And the bargainer is not somebody you want as your customer.
Where I live, Bed Bath & Beyond sends out coupons in the mail for 20% off and no one buys where I live without them. That is not what you want to create in your customers.
You want somebody who sees the piece of jewelry, loves it, and buys it. If you’re selling at flea markets, you’re selling at the wrong venue.
So when you get into trying to identify who the right people are to buy your jewelry, and I’m on page 14 of the workbook, you want to identify your target customers as much as you possibly can and to profile them in your mind and on paper as specifically as you can."
The program goes on to teach what the key points are in creating a profile of the "ideal" customer.
Here's what you get in this
phenomenal program:
 1. The 5 Keys to Selling Handcrafted Jewelry 1 hour 15 minute DVD.
The original seminar was three hours long, and it was edited down to produce a program that contains all of the essentials that you need to know to sell more of your handcrafted jewelry.
2. The 5 Keys 30-page workbook.
As you watch the DVD, you will learn, right along with the audience that was there that day, a huge number of topics that will increase you confidence, competence and skills.
You will also receive these bonuses
worth $130.50!
BONUS #1: An audio CD of the program.
Use it after watching the DVD for a "refresher" course that you can listen to in your car, or while you make jewelry!
BONUS #2: A written transcript of the program.
 This verbatim transcript of the CD is great for going back through the program and focusing in on material that you want to study again.
Great for folks who learn and remember best by reading.
(The bonus CD and transcript are a $57 value!)
BONUS #3: Six months of my paid subscription newsletter, Jewelry Selling Insights.
 This electronic newsletter is the only publication focusing on the psychology of selling artisan jewelry. If you are already a subscriber, just let me know and we will extend your subscription by six months. By reading JSI, you will learn even more about connecting with prospective and current jewelry buyers. People pay $47 per year to receive Jewelry Selling Insights, and you will get a huge amount of value from the free issues that you're going to receive. (A $23.50 value!)
 BONUS #4: Invitation to a Free conference call.
I am planning a conference call with jewelry makers tentatively scheduled for the first quarter of 2008. You will received a FREE invitation to participate in that conference call.
(A $50 value!)
Check Out These Reviews:
"He talks about creating goals, targeting a specific market, promoting your work, techniques for selling, and ideas for creating great customer service. All of these are important, and he gives a lot of practical advice and tips, much of which are tied into the workbook that comes with the package. As you listen and/or watch, he prompts you to work through different areas of the book. Though I'm a writer and designer, I'm also a teacher, so I was impressed with the fact that this package includes a lot of different learning style approaches. We all learn differently, and he took this into account by including auditory, visual, and tactile methods for working through the seminar package ... If you have seen David's seminars listed in some of the show listings you get in the mail or by e-mail and have thought how nice it would be to attend one sometime but couldn't due to the cost of the trip and/or the time, then this seminar "to go" will probably appeal to you, especially since the cost of this package is considerably less for most people than traveling to a jewelry convention. Plus, since you own the material, you have the advantage of watching, reading, or listening to it more than just once and can refer to it on an as need basis."
-- Tammy Powley
About.com Jewelry Making Guide
Click here to read the full review
"Dr. Weiman is an excellent speaker. He's entertaining and easy to listen to, and you come away feeling psyched up about your jewelry business. You also come away with your own personal action plan (the completed workbook) for improving your jewelry sales. I liked that you write your responses in the workbook as you watch the DVD. When it's time to fill in the next part of the workbook, the DVD asks you to pause it so you can take your time, and to click Play when you're ready to watch some more. I highly recommend this at-home jewelry marketing seminar."
-- Rena Klingenberg, Editor and Publisher
Jewelry Business Success News
“The 5 Keys to Selling Handcrafted Jewelry by Dr. David Weiman should be in the library of anyone wishing to sell the work of their hands, but especially jewelry makers. Dr. Weiman's engaging, interactive workbook and DVD program provide sound guidance to help you, as an artist, create a good business. The program will help you to: establish goals, define a business plan, develop the right marketing strategies for your style, and ultimately successfully sell your jewelry. This is a great program for both experienced and emerging jewelry artists who are serious about profiting from their creative endeavors. I plan to use it myself!”
-- Leslie Rogalski, Editor in Chief
Step by Step Beads
What do Jewelry Makers Like You
Say about David Weiman?
"... you are the best I have found and I recommend you all the time. Thanks for doing what you do. You fill a much needed niche in the marketing world."
-- Wendee Brandenburg
Twin Lake, MI
"I really appreciated Dr. Weiman's gentle demeanor, but everything was loud and clear about marketing strategies. He really drove home that each piece is worth what the customer is willing to pay for it, which is really important for a lot of us who think "I shouldn't price things too high.'"
-- Sharon Davison
Morgantown, PA
"It was a great class -- worth the money for sure!"
-- Sandie Caroff
Wyomissing, PA
“I felt the seminar was really helpful. It touched on a lot of different things – like marketing and sales – that even somebody who has sales experience can find useful.”
-- Emily Ostrander
Dover, NH
"David's program on marketing jewelry was terrific. I'm ready to set new goals and sell more!"
-- B. Greenfield
"This outstanding program helped re-energize my plans to market and sell!"
-- A. Deardorff
“For the non-business savvy jewelry maker, a well-worth seminar and an eye-opener.”
-- C. Farrall
“It was an excellent program to help focus my goals.”
-- H. Gletsos
“This program has energized me to move forward with focus and drive to succeed.”
-- S. Vargas
"This program opened my eyes to how important it is to tap into my real goals for making jewelry."
-- J. Ivy
“Dr. Weiman's program on marketing and selling is the best one I've attended!"
-- D. Greene
“David’s program set me on a path I was having a hard time following.”
-- J. Tannenbaum
“A really cool man full of vital information presented with a sense of humor!”
-- E. Shankland
“I’m ready to get beading for profit!”
-- L. Saboe
"Great overview/synopsis of marketing strategies and tools needed for success."
-- C. Chiron
In this clip from the DVD, Dr. Weiman discusses how telling the story behind your jewelry makes an impression on buyers:
Okay, Dave, I'm Convinced You Can
Show Me How to Sell More Jewelry --
But What is the Cost of the Program?
Let's do a quick comparison. If you were to call me on the phone for a one-on-one consultation, you would pay $125 an hour, and, with conversation back and forth, it would take about 2 hours to cover all of the information in this program ($250).
You could also attend one of my live programs. That costs $75, and with travel to and from the show, that might be an extra $300. And it would be well worth that $375 investment -- in fact, our seminars are regularly sold out!
But I'm not charging even my rate for 1 hour of a phone consultation for this package. In fact, your total investment for The 5 Keys to Selling Handcrafted Jewelry is just $97, and that includes USPS Priority Mail Delivery.
I have a friend who spends $97 a month on lattes from Starbucks! I expect that if you follow the sales-building advice in this program, you should sell more than 10 TIMES that amount over the next 12 months. That means, if you follow the advice in this program, you should make over $970 MORE than if you continued selling without it.
In fact, you should make your investment in the program back if all you do is follow my advice on handling objections. Plus, what seminar speaker that you know of offers a full money back guarantee if you don't start making more money -- and gives you a year to do it? (That's right. I'll tell you about that in a moment.)
100% No-Risk, Bullet-Proof
Money Back Guarantee
Don't decide if you want to keep the program right now. This is a no risk offer, and you will have one year to evaluate the product and return it for a full refund if you are not completely satisfied.
I believe very strongly that by following the advice in this program you will make 10 times the amount that you will have paid for it. That means you have over $970 to gain, and nothing to lose.
How many other experts offer you ONE FULL YEAR to evaluate their product and return it for a full refund if it doesn't help you the way they say it will?
>> Just Click Here to Order Your Copy of
The 5 Keys to Selling Handcrafted Jewelry and
Start Making More Money
From Your Jewelry Right Now!
PS: You will be amazed at how simple and easy it is to start selling more jewelry once you know the tips and techniques that we cover in The 5 Keys to Selling Handcrafted Jewelry. In the time that it will take you to watch the DVD, you will get dozens of new ideas for how to market and sell your jewelry more effectively. And all of this at absolutely no risk to you.
>> Click here to get started with
the next successful chapter
in your jewelry selling story.
US Orders Only
(We are unable to ship outside the US right now,
but are working on getting delivery outside the US soon.
Thank you for understanding.)
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