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Learn the Secrets of
Growing Your Jewelry Business
from the ONLY Expert on the
Psychology of Marketing
Handcrafted Jewelry!

Can you imagine …

  • having a clear idea of your best prospects
  • knowing how to draw them to you
  • selling your beautiful handmade jewelry at a price you deserve
  • and forming solid, long-lasting relationships with your customers?

Dr. David A. WeimanI’m Dr. David Weiman, and for nearly 30 years I’ve been helping jewelry makers like you sell more jewelry.

I’m also a psychologist!

And I can reveal to you the deeper and often hidden reasons why people buy handcrafted jewelry like yours.

Wouldn’t that be a great thing to know?

If you think so, too, you’re at the right place. Because this is the only site where you can learn the true principles behind selling more of your beautiful handcrafted artisan jewelry.

Here’s how to get started:

Step #1: Get your free newsletter on Selling Handmade Jewelry.
Click here to grab your free subscription. You get simple tips and insights on a regular basis.
We cover subjects like selling handcrafted jewelry at shows, galleries and events, home jewelry parties, using gift certificates to boost sales and expand your customer base, the psychology of pricing your jewelry and more. All of it is free and you can start implementing right now!

Step #2: BOOST your jewelry marketing knowledge.

Whether you’re a beginner or a seasoned pro, the guides below teach you how to many ways to grow your business.

Click “more” to learn more about each knowledge-boosting item, including the FREE bonuses we send with each purchase… and welcome to a path to greater success and fulfillment selling your beautiful handmade jewelry!

Latest from our Blog…

Tips, techniques and insights on marketing and selling handmade artisan jewelry.

I get up each morning at about 5:45 am and I’m usually in my office by 7. It’s nice having my neighborhood to myself most mornings. Last Thursday, I decided to look for 5 cool/interesting things on my way to work. (I try to do that daily, anyway, but after the storm, it was even more […]


Give your customers permission to buy.

I was at a business dinner last week, and I asked people what ice cream they had in their freezer at the moment. Lots of people said very specific things, like, “I have three types of Ben & Jerry’s” or “I have mint chocolate chip ice cream and coffee frozen yogurt.” Then I asked, “How […]


Too Smart is Dumb

cap and gown

When I’m doing seminars, I often ask each participant to say — in one sentence – what they do. And it is amazing how many people cannot do this. Particularly people in technical fields – such as software companies, for example – often have trouble saying what they do in simple terms that make it easy for […]



A reader contacted me the other day with a question that was both philosophical and practical: How do you to measure success as a jewelry maker? It’s an essential thing to consider, and the answer will vary depending on many issues, such as your deeply held values, experiences, thoughts about money, art, and many other things. Whether you make jewelry […]


17 Free Ways to Market Handcrafted Jewelry

There’s a fudge shop in Stone Harbor, NJ where one of the employees stands outside with a big plate from which she hands out tiny pieces of fudge as free samples. The samples are quite literally the size of a piece of a diced tomato, but people swarm to the plate like bees to honey. […]



The solid base of customers for most jewelry sellers like you is your social circle. That means your friends and family, as well as their acquaintances. In fact, if you believe that that 80/20 rule applies to your revenue (80% of your revenue likely comes from 20% of your customers), that 20% is likely to […]


Give your customers permission to buy.

Confused customers are often just waiting for someone to give them permission to buy. Here’s an example: My friend Wendy looked at a ring in a local jewelry store for a few weeks. She’d walk by the store and peer at it through the display window. She mentioned it to me a few times and said she […]



I know it’s corny advice: Remembering names is important. But no matter how (much older) I get, the wisdom of that increases all the time. A few days ago, I was facilitating a leadership program. One group of six had been working together for two days, but during an activity, one of the group members admitted […]


Our Jewelry Marketing Guides

Browse our selection of marketing guides below that contain proven techniques to boost your jewelry sales!